Tom Feegel
CEO & PrincipalTom Feegel is the CEO and principal of Brand Neutral, an eco-consultancy providing the leaders of the environmental 2.0 Movement with advisory services related to brand strategy, content creation and revenue growth. As Chief of Staff for Al Gore's Global Concert Event on 7-7-07, Tom oversaw sponsorship, worldwide sustainability and marketing. He created a popular consumer handbook on surviving the climate crisis published by Rodale, oversaw the production of 60 short films that opened the Tribeca Film Festival and championed an on the road greening guide for celebrities and artists. Tom is a Climate Project certified presenter of the Inconvenient Truth power point. More recently, Brand Neutral produced Earth Hour Los Angeles for World Wildlife Fund’s 2009 global event. Tom is currently creating a series of fun and engaging tools designed for kids 10-21 to lead their parents and the rest of the world to a cleaner, healthier, more sustainable future. Other organizations Tom has worked with include Disney, NBC, Dell, Ford, Phillips, Smart Car, Pepsi, National Geographic, Healthy Child Healthy World, Girl Scouts of the USA, Kiva.org, National Wildlife Federation, Energy Star and The Vatican.
Joshua Stempel
Senior ConsultantJoshua Stempel brings to Brand Neutral a rich background in organizational change and knowledge management. Josh's expertise is in handling systematic change within an organization while ensuring ongoing communication, stakeholder development/learning, and business growth.
Josh has played a key role in developing Brand Neutral’s Environment 2.0 methodology. He also co-authored the white paper “The Prius Effect” and is working on a book based on the Environment 2.0 concept.
Previously, Josh designed and marketed e-learning professional development programs at the post-graduate level. He received his MBA from the University of Southern California's Marshall School of Business and his B.A. from Brown University.
Richard Mintz
Senior ConsultantRichard Mintz has 15 years of experience developing relationship marketing and customer advocacy programs that leverage customer constituencies and internal stakeholders to support institutional change. He has worked as an advocacy and fundraising consultant for corporate, nonprofit, and public service clients, in campaigns that include direct mail, print, and electronic components. As a senior consultant for iXL, Rich advised Fortune 500 clients on how to integrate electronic programs into their marketing initiatives.
He has also worked as a community organizer, supporting neighborhood commercial redevelopment, adaptive reuse, and New Urbanist development. From 2001 to 2003, he owned and operated a neighborhood bookstore, Peachtree Highway Books, in a historic brick commercial building in Atlanta's Candler Park neighborhood.
Rich received his A.B. degree from Harvard College and studied at UCLA.
Julie Hayes
Writer, Producer, ConsultantIn her former life, Julie wrote comedy screenplays and teleplays for Showtime Television, Paramount Pictures and The Robert Evans Company. With a need for more purpose in her work, she turned her attention to sustainability driven businesses, focusing on marketing and PR materials that added humor and accessibility to the otherwise very serious topic of climate change. As a team member for Brand Neutral, Julie produces media content and marketing materials for clients and in-house projects. Current projects include a multi-platform sustainability program for kids and an iPhone App for a women’s health and lifestyle brand. Julie worked with World Wildlife Fund and Mayor Antonio Villaragosa’s office to produce the “lights out” event for Earth Hour Los Angles and she is a founding team member of the annual Opportunity Green Business Conference at UCLA. As a free-lance writer, she has contributed to eco-lifestyle blogs Healthy Bitch Daily, Low Impact Living and Live Earth as well as National Wildlife Federation’s youth publication, Ranger Rick. She is a Los Angeles native, a professional level equestrian and has a Drama/English Degree from the University of Southern California.
Nicholas Graham
Brand StrategistNicholas Graham is the CEO of 100 Minute Company and founder of the wildly successful Joe Boxer brand.
Nick changed the face of fashion when he turned his “little” underwear company into one of America’s most popular lifestyle brands. Possessing a penchant for the irreverent, he drew upon his graphic design background to create a line of boxer shorts with unexpected, bold, and humorous designs. Under his direction, Joe Boxer quickly developed a loyal international fan base, growing the company into one of America’s most recognizable brands. He has earned several of the top fashion industry awards as well as advertising’s coveted CLIO. The Joe Boxer brand is credited with informing fashion trends for years.
Nick is now bringing his successful creative philosophy to other businesses through his 100 Minute Company, a full-service brand development and strategic planning company that specializes in the retail sector. The 100 Minute Company creates company-owned brands for key retailers, such as JCPenney and the Federated Department Stores. Nick has partnered with Brand Neutral to bring creative, stylish, and fun branding strategies to the environmental marketing sector.
